🚨 – Don Jazzy Atangaza Amadolari Miliyoni Akomeye Yashowe mu Guhindura Indirimbo ya Rema “Calm Down” Isoko Mpuzamahanga

Mu kiganiro gihariye cyatanzwe iyi minsi, umuyobozi w’icyamamare mu muziki w’Umunya-Nigeria, Don Jazzy, yavuze ko Mavin Records yashoye hagati ya $4 na $5 miliyoni mu guteza imbere indirimbo ya Rema, “Calm Down”, kugira ngo igere ku isoko mpuzamahanga.

Uyu muburo ugaragaza ukuri kudasanzwe: muri iki gihe, impano y’umuhanzi yonyine ntihagije kugira ngo agere ku rwego mpuzamahanga. Ukoresha amafaranga menshi n’ubushishozi mu kumenyekanisha ni byo bifasha indirimbo kugera ku bihugu byose.

🎵 Uko “Calm Down” Yabaye Igihangano Cy’Isi Yose

Calm Down, yasohotse mu kwezi kwa Gashyantare 2022 mu album ya Rema yitwa Rave & Roses, yagiye iba indirimbo ikunzwe cyane kugeza ubwo yabaye imwe mu ndirimbo z’Afrobeats zamenyekanye ku isi hose. Yarenze imipaka y’Afurika, ikagera kuri za chart zikomeye nka Billboard Hot 100, ndetse ikanagera ku streaming ya miliyari imwe kuri Spotify, ikintu gito cyane mu ndirimbo z’Afurika.

Isoko ryayo mpuzamahanga ryahindutse cyane ubwo hashyirwagaho remix ifite umuhanzi w’icyamamare w’Umunya-Amerika, Selena Gomez, ituma indirimbo y’umuco wa Afrobeats igerwaho n’abafana bashya ku isi yose.

Don Jazzy yavuze ko kugira ngo indirimbo igere ku rwego rw’isi bisaba gushora imbaraga n’amafaranga menshi. Yasobanuye ko ayo $4–5 miliyoni yashowe mu buryo bw’ibice:

Kuganza amasoko yo muri Afurika mbere

Gukwirakwiza indirimbo ku isoko mpuzamahanga hifashishijwe uburyo bugezweho bwo kwamamaza

Kwamamaza kuri radio, kuri interineti, no ku mashyirahamwe ya playlists

Gutegura ibitaramo, ibikorwa bya PR, no gukorana n’abahanzi bakomeye

Gukora remix no guhuza indirimbo n’umuco w’abaturage bo mu bihugu bitandukanye

Don Jazzy yavuze ko iyi gahunda ari “ugutsinda isoko rimwe, ukajya ku rindi”, uburyo bwakunze gukoreshwa n’abahanzi bakomeye bo ku rwego rw’isi.

Aya makuru yahise atangiza ibiganiro byinshi mu mbuga nkoranyambaga n’abakurikira umuziki. Bamwe bavuze ko indirimbo ziba viral zidaturuka ku bw’umwihariko gusa, mu gihe abandi bashimangira ko ishoramari ryo kwamamaza ryatanze umusaruro utagereranywa ku rwego rw’isi.

Uyu mwihariko wa Don Jazzy ugaragaza ko umuziki ari ubucuruzi, aho ubushobozi bwo gushora amafaranga no gutegura gahunda bifite uruhare runini mu kumenyekanisha indirimbo ku isi yose

Nubwo Don Jazzy atigeze atanga imibare nyayo y’inyungu, abahanga mu by’umuziki bavuga ko indirimbo Calm Down yagaruye inyungu irenze ishoramari ryakozwe. Uretse amafaranga yo kuri streaming, iyi ndirimbo yinjije:

Umwanya mwiza mu masoko yo i Burayi no muri Amerika

Amasezerano yo kwamamaza ku mbuga z’umuziki

Amahirwe yo gukora ibitaramo mpuzamahanga

Kuzamura izina rya Rema ku rwego rw’isi

Ibi byose byerekana uburyo Afrobeats ishobora kugera ku rwego rw’isi igihe ishoramari n’ubushobozi bihuye n’ubuhanzi.

INGANZO HUB